A tag management system is not an embedded blueprint of digital behaviors. Marketers refer to this library of data and analytics to leverage most out of the rest of the toolset. It is interesting to watch a consumer change behavior each time. And, it is both hard to track and store them.
Get introduced to seven ways of mastering digital behaviors, leveraging upon the benefits of a tag management system.
Benefits of a Tag Management System
SEO professionals, paid marketers, and data analysts weigh the benefits of a tag management system in different ways. It is known that a tag management system adds value for money, speed in implementation, and aids quick decisions. But, this is not enough in the cookieless world where advertisers and publishers are pivoting to build a first-party data infrastructure.
A server-side tag management system also caters to user preferences, data privacy, improving website performance, and offering more transparency when it comes to third-party affiliations.
#1 Track and influence behavior with a toggle
Time is dear to everyone. You would have heard enough about the benefit of saving time with a tag management system. But, what you need to know is how you can accomplish saving more time with a tag management platform. Is it truly time-saving? Magic Pixel has reduced 280 tags to 30 usable tags in less than eight hours rather than one month! It is not just about being able to handle scale.
Tag management tools should be able to automate tag expiry, bringing down those that don’t matter. Use a simple toggle to track tags, pause and launch pixels, and alter rules to influence the desired behavior of your cohorts.
Oh yes, you can manage to do all this in real-time!
#2 Smart Integration with pre-built SDKs and code snippets
Tag management solution was built to reduce the dependency of marketers on IT folks. But, we all know that it has become another central dashboard to monitor tag performance and management. But, smart tag managers, come with smart integrations. Each integration can be done by a marketer without depending on one’s IT counterparts. Pre-configured Tag templates and code snippets allow marketers to launch tags across websites and mobile apps within no time.
#3 Improved Website & App performance
More tags equates to more page load time. Alarmingly, this means poor customer experience and increased page bounce rate. Magic Pixel helps to address in few ways
- Reduce number of tags
- Tighter rules
- Expiry date for redundant and obsolete tags.
- Moving tags to the server-side can give you a bump in lighthouse scores too.
#4 Faster Implementation for Higher Marketing ROI
You neither wait for IT to code nor wait for the website to load. In both ways, tag management platforms have shown promise in increasing the speed of implementing marketing campaigns. Despite third-party tags, Magic Pixel can workaround to provide attributable data that would enrich marketing investment decisions.
The major value addition is the return on ad spend (RoAS). Tag management systems provide granular attribution to campaigns. Most importantly, they also enable the creation of persistent user IDs to track users and cohorts better. It builds upon insights such as response rate, conversion rate, campaign optimization, and personalization.
#5 Augmented Real-time Analytics
The cycles for media pixels to be fired were longer with complete dependency on IT teams. These cycles are reduced by providing a DIY solution to marketers to make the necessary changes and flash them live. The production environment allows marketers to test and identify if any bugs in the existing tags. This is also supported by in-built capabilities that can identify anamolies. The tests are close to real-time effect.
The publishing environment further let’s you fix and fire pixels then and there, with zero down time. In-built analytics, pushes updates and provides rule recommendations. All this can be implemented by the marketer without any dependency and in real-time. The data latency otherwise impacted marketing decisions. Not anymore.
#6 Better Security and Compliance
Third-party vendors have been assaulting security with data leaks. When their independent code runs on your website, your user preferences are compromised. Magic Pixel as a tag management solution has catered to address “Do Not Sell”, and implement other stringent rule configurations to avoid data thefts and misuse of data. Some ways in which we encourage and ensure data security are:
- Blacklist vendors
- Regular Tag audits
- Provide compliance support to legal teams
- Add tag expiry dates in advance
- Provide restricted controls for tag amendments and implementation
#7 Integrated Market Technology with Data Enrichment
If you are using a CDP or even a DMP, you need enriched data, and not just any data. A company’s ability to leverage the value provided by a tag management system governance strategy is crucial to its future performance.
Tag management systems play a key role in determining the value provided to your business through data integration and the associated metrics. This is like getting your insights, processing, and implementation tools together. Your tags dive you some information about an ad campaign, and this gets stored in your CRM or CDP. Cohorts are created and updated.
Leverage most out of these benefits of a server side tag manager.