Impact of ITP on different digital businesses
New tracking prevention and protection updates by browsers are impacting business.In the earlier articles of this series..
Extending cookie lifetime with Safari ITP restrictions
We have introduced Intelligent Tracking Prevention in one of our earlier articles. Continuing on that, we are addre..
Intelligent Tracking Prevention (ITP) with tag management
In more ways than not users felt powerless on how they browse and how browsers enabled marketers to track their moves. I..
Qualification Criteria & Naming Conventions as recommended tag management practices.
Defining qualification criteria with well-configured rules and labeling tags with prescribed naming conventions has a di..
Implementation of a Tag management system with the a Data Layer
One of the crucial elements of your data management and implementation processes is the data layer. “No matter how ..
Tag Governance & Audit Cycles compliant with data privacy and security
Monitoring your website tags and app tags can be a complicated process. With more than hundreds of tags implemented acro..
Dependency Tracking as a best practice for tag management
“Tags depend on different data elements, rules, and variables.”Each page contains multiple web tags. Despite all your ef..
Advantages of Server-side tag management in a cookie eroding time
The cookie landscape is eroding and adblockers are on the rise! Client-side tagging will soon get extinct and the other ..